Brain Freeze Challenge

Charlie Teo Foundation is funding the best brains to beat brain cancer. And we need your help.

Our Brain Freeze Challenge is a Facebook fundraising campaign to raise awareness and much needed funds for brain cancer research.

Brain cancer kills more kids than any other disease and more young people under 40 than any other cancer. Survival rates have not improved in over 35 years.

We’ve teamed up with Cold Rock who are giving away some amazing prizes.  To be in the running to win you need to take on our Brain Freeze Challenge!

Are you ready to knock brain cancer out cold?  See below for more information and how to get started.

A brain freeze is a short, intense sensation behind the forehead and temples of your head that hits after eating or drinking something cold too fast. It usually only lasts 20 seconds. If you get one, don’t worry – your brain isn’t actually freezing!

You see, when something cold hits the blood vessels and nerves in the roof of your mouth too quickly, the rapid lowering of the temperature in your mouth causes your body to react by sending a rush of blood to the area. That’s the cause of the sensation.

Giving yourself a brain freeze is safe and harmless.  So, what’s the antidote? Just drink warm water!

It’s super easy to set-up your Facebook Fundraiser and do your Brain Freeze Challenge. Here’s our handy step-by-step guide:

Step 1 – Create your Facebook fundraiser

On your PC (click for more)

  • Log on to your Facebook account
  • Click Fundraisers in the left menu of your News Feed
  • Click the green button + Raise Money.
  • Select Charity.
  • Look up and select Charlie Teo Foundation, fill in the fundraiser details and make sure to include Brain Freeze Challenge in your title for example “John’s Brain Freeze Challenge”.
  • Download your cover image to add it to your fundraiser page – see the section below for free downloads.
  • Click Create.
  • Make the first donation to get the ball rolling!

Don’t forget to hashtag #brainfreeze4braincancer, #charlieteofoundation and #coldrock so we can highlight you on social media.

To keep up to date with the Brain Freeze Challenge follow our Facebook Fundraiser.

On your phone (click for more)

  • Open your Facebook account
  • Tap  on your Facebook page.
  • Click Fundraisers then Raise Money.
  • Select Charity.
  • Look up and select Charlie Teo Foundation, fill in the fundraiser details and make sure to include Brain Freeze Challenge in your title for example “John’s Brain Freeze Challenge”.
  • Download your cover image to add it to your fundraiser page – see the section below for free downloads.
  • Click Create.
  • Make the first donation to get the ball rolling!

Don’t forget to hashtag #brainfreeze4braincancer, #charlieteofoundation and #coldrock so we can highlight you on social media.

To keep up to date with the Brain Freeze Challenge follow our Facebook Fundraiser.

Step 2 – Now do your Brain Freeze Challenge!

  • Grab a freezing ice-cold treat.  Any of the Cold Rock products would do the trick – head down to your local Cold Rock store or hop online and order delivery.  They offer both vegan and gluten free options too!
  • Video yourself as you eat or drink it as fast as you can to get your brain freeze happening.
  • Post your video on your Facebook Fundraiser wall and tag 3 friends asking them to donate and do their own challenge!
  • Invite friends to your Facebook Fundraiser to help you raise more.
  • Keep posting in your Fundraiser and let’s keep this going!

 

Don’t forget to hashtag #brainfreeze4braincancer, #charlieteofoundation and #coldrock so we can highlight you on social media.

To keep up to date with the Brain Freeze Challenge follow our Facebook Fundraiser.

We’ve got your back with branded resources for you to share on social media.  Don’t forget to tag us @charlieteofoundation and use #brainfreeze4braincancer and #coldrock.
With the fantastic support of Cold Rock there are some great prizes up for grabs along the way for our top fundraisers!

 

  • First 100 people to create a Facebook Fundraiser and raise $100 will win a Cold Rock $10 gift voucher for your favourite Cold Rock  ice cream.
  • First 20 people to raise $1,000 will win a Cold Rock $100 gift voucher for any of the delicious Cold Rock products.
  • Charlie’s Choice: Creator of Charlie’s favourite video to win a Cold Rock $200 gift voucher for the “Ultimate Cold Rock Birthday Package” covering any ice cream cake and take home tubs.

Gift vouchers are valid at all Cold Rock stores nationally (excluding co-branded Metro Petroleum stores) with a 3-year validity.

Don’t want to set up your own fundraiser? No worries. You and your friends can donate via our Facebook Fundraiser here.

All Facebook donations are processed safely and securely to the Charlie Teo Foundation at the end of each month. Facebook charges no fees for donations to charities, so 100% of your donation amount will be received by the Charlie Teo Foundation.